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Insights gathered from 25+ of advising clients in a variety of industries

Jade™

Meet Jade™, the premier AI assistant crafted by Breakthrough Marketing Technology to oversee the Breakthrough Knowledge Management System. Jade is designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.

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The resources information presented here demonstrates how we work with clients to deliver the insights and roadmaps that lead to sustainable growth. Learn from our in-depth white papers and strategic research into business growth topics and trends. Read our case studies to learn how we have used these tools to help businesses like yours grow. Download tools we have designed for you to help you grow your business. 

White Papers

Leading Market-Driven Innovation for Growth
Market-Driven Innovation is designing, managing, and implementing your innovation process around the needs and wants of your key markets. It begins with a business oriented toward targeted markets.
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Market Analytics vs. Market Research
Do you think market research is your best bet to reduce the risk of failing to get your product development right? Think again. 50% or more of product launches fail due to lack of actionable market insights.
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Why Can’t We Grow Our Business?
We often take a direct approach and ask business teams, "Why can't you grow your business?" Their answers tend to fall into three categories: leadership mindset, organizational skillset, and operational toolset.
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Case Studies

Firefly people outside large architectural tent 86951
A Successful Product Launch Uncovered
We used Hybrid VOC to help a client position, market, and price new products.
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Image courtesy of New York City Department of Small Business Services
Supporting Black Entrepreneurship with an Agile Approach
Breakthrough Marketing Technology was asked to recommend programs that will support the growth of New York City Black entrepreneurs and business owners.
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bath towel
Desirable Bath Towels
We designed a direct-to-consumer quantitative study to test the market's receptivity to a concept bath towel our client was developing.
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Other Resources

Caselets Tell Our Story
We support go-to-market leader success as you consider introducing your innovations, repositioning existing ones, or expanding your customer base using our agile process.
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Market Uncertainty Assessment Guide
On the road to market success, do you know the potholes that can wreck your journey? Do you know how to recognize what will be an inconsequential bump that won't take you off the road? These possibilities represent risks to arriving at your destination. Luckily, they can be mapped, evaluated, and addressed before your venture into the market.
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Navigating Your Business Through This Pandemic
In the midst of this pandemic, business owners find themselves concerned with the futures of their businesses. We have gathered a few resources to help you navigate your way through this crisis and, hopefully, survive to see the light at the end of the tunnel.
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