Businesses cannot separate the three drivers of growth—Leadership Mindset, Organizational Skillset, and Operational Toolset.
Class: Value-Based Pricing
Operationalize the value-based pricing concept into the thinking and behavior of your entire marketing and selling organization.
Growth or Stagnation – Innovation is the Answer
To be successful, a comprehensive, well-defined, continuous process is needed. Its starting point is an innovation or new product defined.
Building the Business Case for a New Product Launch
How does one determine the value the market has for a new product and the requirements necessary to establish market demand?