Read our insights into what drives business growth, innovation, and brand value. Learn how our solutions can help your business grow.
Inward Focus Doesn’t Lead to Outward Success
We dug into the main causes of inward focus and came up with one major issue, Leadership Mindset—stuck in today’s business model.
Hybrid VOC for New Product Innovations
Learn how we used hybrid VOC to assess the value of an innovative new product for a client.
Take AIM at the Total Market
Our Addressable, Inclusive Market (AIM) approach aligns consumer marketing with the growth opportunities of the new multicultural total market.
A Leap in Multicultural Marketing
A multicultural marketing success story: An award-winning commercial designed to increase diversity in the ranks of the U.S. Marine Corps.
Recharging Stalled Growth
A company’s growth transformation: Our client turned revenue decline into revenue growth, with the help of our Breakthrough tools.
Operational Toolset
Our Operational Toolset includes the Breakthrough Toolkit to transform market data into insights that are the foundation of successful growth strategies.
How the Organizational Skillset Factors into Your Growth
How does your organizational skillset—quality market learnings, value propositions, and business cases—factor into your growth?
The Innovation Process & New Offering Generation Workshop
This Kent State University class provides an overview of the Innovation Process to develop new products and services.
Workshop: Segmentation
Segmentation can enable you to identify and focus your resources on the customer groups who each have different values for your offering.
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Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.
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