Read our insights into what drives business growth, innovation, and brand value. Learn how our solutions can help your business grow.

business innovation
Solutions

The Business Case for Innovation

You know you can expand your market penetration with a new offering. To make it compelling, you need market insights that prove there is a clear road to success.

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blue ocean red ocean
Breakthrough Briefs

Blue Ocean Strategy

A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors vs. the offering characteristics provided to the market.

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consumers
Breakthrough Briefs

Creating Brand Success

The Brand Action Model™ is a sociological construct that provides a unique perspective on consumer relationships to brands.

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