Read our insights into what drives business growth, innovation, and brand value. Learn how our solutions can help your business grow.
A Leading Market-Driven Innovation Mindset
Creating the right mindset begins with leadership behavior and that suggests that managers must examine how they lead and not how they manage.
Principles of Leading Market-Driven Innovation
Market-driven innovation is driven by getting everyone on the same page early on, and focusing on the work that needs to be done by everyone.
Rational vs. Emotional Choices – Barriers to Continuity Planning
We asked businesses owners why they wouldn’t design a continuity plan. It’s not always about rational choices. Emotions play a big role in the decision-making process.
Leading Market-Driven Innovation for Growth
To many, innovation appears to be the “buzz word” for new product development. But much of their new product development is incremental and really not “innovative.”
Barriers to Continuity Planning
Pamela Roach and anthropologist Dr. Antonella Fabri will be presenting at this year’s “Why the World Needs Anthropologists.”
Hackathon – Bridging Gaps Through Innovation
This AABE Hackathon reaps the benefits of combining inclusion and cross-disciplinary thinking to develop innovative solutions for complex problems.
The Two Faces of Market Data Collection
By combining qualitative and quantitative data, you gain human factor insights by bridging traditional market data information sources.
Growth – It’s Imperative!
The traditional business hierarchy of business growth needs is actually a barrier to business growth. Businesses should be focusing on revenue growth, business model transformation, and brand.
Drive Toward the End User
Drive end user exploration. An end user-driven business thinks and acts differently than an asset-driven business, with a focus on the target market.
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