Read our insights into what drives business growth, innovation, and brand value. Learn how our solutions can help your business grow.
How the Organizational Skillset Factors into Your Growth
How does your organizational skillset—quality market learnings, value propositions, and business cases—factor into your growth?
The Innovation Process & New Offering Generation Workshop
This Kent State University class provides an overview of the Innovation Process to develop new products and services.
Workshop: Segmentation
Segmentation can enable you to identify and focus your resources on the customer groups who each have different values for your offering.
Workshop: Actionable Insights from Marketing Analytics
Learn how to capture and use market data to determine what it takes for your new product or service to succeed with the right analysis.
Learn How to Be a Wise Consumer of Marketing Research
Learn about marketing research options that fill the market knowledge gaps that prevent you from making business decisions based on market insights.
Addressing Leadership Mindset Challenges
Is your leadership mindset limiting growth? In this article, we’ll explore leadership mindsets that limit growth and suggest ways to move beyond them.
Class: Value Proposition & Positioning
A strong and profitable value proposition creates the link between customer value and customer behavior.
Business Development & Innovation Certificate Program
The key to business development is the right mindset, skillset and toolset. These Kent State University sessions address all three.
Integration of Education, Technology & Marketing
We created a mobile app to advance aspects of a university’s mission to increase the intimacy of its relationships with alumni, faculty and students.
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