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Build Your Value-Adding Chain Map
To build your value-adding chain map, you need to document the boundaries, the flow of value, activities, and benefits, draw relationships, and analyze the value-adding chain.
The Value-Adding Chain
The value-adding chain is the ecosystem in which your target market segment resides. It describes the relationship between suppliers and customers all the way to the end user.
The Small Business Conundrum: Fact-Based Decisions
Business owners often misread or ignore the causal factors that were the basis for their early success. From the very beginning of sales, owners must determine those few decision factors that will define success.
Desirable Bath Towels
We designed a direct-to-consumer quantitative study to test the market’s receptivity to a concept bath towel our client was developing.
Aligning the Printer to the Market
We used our Breakthrough Toolkit to help our client determine market segments and market interest in their proposed new printer.
Market-Driven Innovation: The Small Business Conundrum
Only half of small businesses survive more than five years, and further decays continue over time. The reasons are similar to those that cause mid-level and large firms to stagnate. But the small business has one advantage.
Cantaloupe Contamination Control
Our client used value-adding chain analysis to provide a grocery store chain with assurance that cantaloupes they purchased met their brand standard.
A Market Orientation Mindset
Market-driven innovation success requires a market orientation mindset and must address the demand drivers in the value-adding chain.
Generate Growth & Profits with Marketing Innovation
When the market is new and the products are new, you end up with radical new ventures and/or new technologies, but new product development needs to be driven by facts from the customers.
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