Read our insights into what drives business growth, innovation, and brand value. Learn how our solutions can help your business grow.
Defining Demand Drivers
Successful commercialization of a new innovation requires a good understanding of the demand drivers for change.
Creating Brand Success
The Brand Action Model™ is a sociological construct that provides a unique perspective on consumer relationships to brands.
Hacking Energy Using Human Design Thinking
Public Utilities Fortnightly met with Breakthrough to discuss Breakthrough’s role in the AABE hackathon “Bridging Gaps Through Innovation.”
Market Intelligence to Define New Products
To rapidly grow a key business, you need to learn more about the market you are serving. You need market intelligence.
Good Marketing & Innovation
Good marketing transforms intentions into actionable results. How is this done?
A Leading Market-Driven Innovation Mindset
Creating the right mindset begins with leadership behavior and that suggests that managers must examine how they lead and not how they manage.
Principles of Leading Market-Driven Innovation
Market-driven innovation is driven by getting everyone on the same page early on, and focusing on the work that needs to be done by everyone.
Rational vs. Emotional Choices – Barriers to Continuity Planning
We asked businesses owners why they wouldn’t design a continuity plan. It’s not always about rational choices. Emotions play a big role in the decision-making process.
Leading Market-Driven Innovation for Growth
To many, innovation appears to be the “buzz word” for new product development. But much of their new product development is incremental and really not “innovative.”
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