Read our insights into what drives business growth, innovation, and brand value. Learn how our solutions can help your business grow.
Connect to Customers Where They Are
New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
Opportunity Assessment
There are three aspects of the opportunity assessment—market, technical, and product. Each aspect requires tools to assess your market.
A Winning Business Model
What are the disciplines of business models? What rules should govern market leaders’ actions? What are the key elements of business model development?
Elements of Business Strategy
Business strategy mapping and execution framework leads to a strategy-focused organization, where there are a few vital performance drivers.
Sustainable Profit Growth
The objective of market orientation is sustainable profit growth. The market is made up of the customer, the competitor, and the value adding chain.
Eliminating the Hazards
One client used value-adding chain analysis to transform a production process into a safe and efficient new offering.
Seeking Greater Diversity
You know you need more diversity if your business is going to become the organization you want to be. We have developed a deep understanding of cultural diversity.
Growth from the Multicultural Majority
Demographics changes have transformed the U.S and revealed a big opportunity. The addressable multicultural market has expanded to include all the minorities who are now the majority.
Building a Value Proposition
We have talked a lot about value propositions in the past, but what exactly is a value proposition, and how do you build your own?
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