Breakthrough Marketing Technology, Author at Breakthrough Marketing Technology

If You Don’t Want to Stagnate, You Need to Innovate

It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. But the road from concept to commercialization is fraught with risks.

Creating Brand Success

The Brand Action Model™ is a sociological construct that provides a unique perspective on consumer relationships to brands.

Hacking Energy Using Human Design Thinking

Public Utilities Fortnightly met with Breakthrough to discuss Breakthrough's role in the AABE hackathon "Bridging Gaps Through Innovation."

Market Intelligence to Define New Products

To rapidly grow a key business, you need to learn more about the market you are serving. You need market intelligence.

Good Marketing & Innovation

Good marketing transforms intentions into actionable results. How is this done?

Hackathon – Bridging Gaps Through Innovation

This AABE Hackathon reaps the benefits of combining inclusion and cross-disciplinary thinking to develop innovative solutions for complex problems.

The Two Faces of Market Data Collection

By combining qualitative and quantitative data, you gain human factor insights by bridging traditional market data information sources.

Growth – It’s Imperative!

The traditional business hierarchy of business growth needs is actually a barrier to business growth. Businesses should be focusing on revenue growth, business model transformation, and brand.

Drive Toward the End User

Drive end user exploration. An end user-driven business thinks and acts differently than an asset-driven business, with a focus on the target market.

Amazon: Innovation in the Food Business

Amazon is smart, aggressive, fast, and can course correct without seeming to miss a beat. They seem to take the air out of the markets they target.

Breakthrough Marketing Technology

If You Don’t Want to Stagnate, You Need to Innovate

Creating Brand Success

Hacking Energy Using Human Design Thinking

Market Intelligence to Define New Products

Good Marketing & Innovation

Hackathon – Bridging Gaps Through Innovation

The Two Faces of Market Data Collection

Growth – It’s Imperative!

Drive Toward the End User

Amazon: Innovation in the Food Business

Breakthrough Marketing Technology

Let's Grow Together

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