Breakthrough Marketing Technology, Author at Breakthrough Marketing Technology

The Keys and Steps You Need to Market Your Business

Marketing defines, develops, and delivers the entire business offering to the market. It’s the management process through which goods and services move from concept to the customer or end user.

Using Zip Codes to Understand Potential Customers

A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.

Opportunity Assessment

There are three aspects of the opportunity assessment—market, technical, and product. Each aspect requires tools to assess your market.

Elements of Business Strategy

Business strategy mapping and execution framework leads to a strategy-focused organization, where there are a few vital performance drivers.

Sustainable Profit Growth

The objective of market orientation is sustainable profit growth. The market is made up of the customer, the competitor, and the value adding chain.

Eliminating the Hazards

One client used value-adding chain analysis to transform a production process into a safe and efficient new offering.

The Breakthrough Toolkit™

The Breakthrough Toolkit delivers robust marketplace analysis for fact-based business decisions.

Develop Your Go-to-Market Business Strategy

The go-to-market strategy contains all of the work that a marketing unit must do to generate growth and profits. Download our latest white paper to learn more.

Facing the Challenges to Success with a Go-to-Market Strategy

We conducted a Go-to-Market planning workshop to help our client identify core competencies and who might be their market segment.

Blue Ocean Strategy

A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors vs. the offering characteristics provided to the market.

Breakthrough Marketing Technology

The Keys and Steps You Need to Market Your Business

Using Zip Codes to Understand Potential Customers

Opportunity Assessment

Elements of Business Strategy

Sustainable Profit Growth

Eliminating the Hazards

The Breakthrough Toolkit™

Develop Your Go-to-Market Business Strategy

Facing the Challenges to Success with a Go-to-Market Strategy

Blue Ocean Strategy

Breakthrough Marketing Technology

Let's Grow Together

Insights

Case Studies

Media Mentions

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