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A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.
There are three aspects of the opportunity assessment—market, technical, and product. Each aspect requires tools to assess your market.
Business strategy mapping and execution framework leads to a strategy-focused organization, where there are a few vital performance drivers.
The objective of market orientation is sustainable profit growth. The market is made up of the customer, the competitor, and the value adding chain.
One client used value-adding chain analysis to transform a production process into a safe and efficient new offering.
The go-to-market strategy contains all of the work that a marketing unit must do to generate growth and profits. Download our latest white paper to learn more.
We conducted a Go-to-Market planning workshop to help our client identify core competencies and who might be their market segment.
A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors vs. the offering characteristics provided to the market.
It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. But the road from concept to commercialization is fraught with risks.
The Brand Action Model™ is a sociological construct that provides a unique perspective on consumer relationships to brands.
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Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.
