Senior Staff


Pamela J. Roach

President & CEO

Pamela Roach
Clients benefit from Pam’s experience delivering top- and bottom-line growth for Fortune 100 business segments. Her broad strategy, marketing and sales experience includes business leadership and the successful launch of newly patented products and brands in the specialty chemicals, intimate apparel, home accents, industrial materials and B2B materials. Prior to co-founding Breakthrough Marketing Technology, LLC, Pam held business leadership, sales and marketing roles at Honeywell International, AlliedSignal and West Point Pepperell. Read more

Ronald E. Sullivan

Senior Partner

Ronald E. Sullivan
Ron has worked with clients on innovation, new product development processes, strategy, building new business models, channels and distribution, and pricing optimization. Ron has been a long time member of the Marketing Sciences Institute and the Institute for the Study of Business Markets. Additionally, Ron has experience in the apparel industry (from consumers to fiber producers), home furnishings consumer market tests, cookware, life sciences/bio-Pharma, and the snack food category (McDonald’s and Eagle Snacks). Read more

Larry E. Glover


Larry Glover is a senior executive and business manager with expertise in brand marketing, strategic planning and advertising. He is a former Fortune 100 marketing manager with a proven track record for building businesses and brands. He has also worked as a senior advertising executive and has extensive experience in national, regional, general market, and multicultural consumer marketing. Read more


Leon Fraser


Leon excels in both strategy and execution in B2B and B2C environments. He has expertise in and a passion for services industries that produce or deliver content, such as publishing, higher education, and telecommunications. In his work as a lecturer at Rutgers University, he’s taught MBA and BS students to become effective business leaders through courses on leadership, management, strategy, and consulting. He co-taught courses on doing businesses in China and Southeast Asia, in Beijing, Shanghai, Hong Kong, Malaysia, and Singapore. Read more

Glenn Lang


Glenn’s career is one of successful, creative, and progressive leadership in higher education and senior policy-level government. He has developed innovative programs that increased higher education student and faculty diversity and retention; increased educational opportunities for first-generation, low-income and underrepresented minority students; and addressed new program development, as well as institutional accreditation. Glenn has senior-level experience in policy formulation, evaluation, strategic planning, partnership building and finding creative solutions in demanding, highly political, results-oriented environments. Read more

Ashley Woods


Ashley leverages her knowledge of and experience with web design and social media to help clients manage the use of websites and social media as a marketing tool. She also helps clients analyze data gathered through social media channels to understand the effects of social media on brand image. Read more

Dr. Antonella Fabri


Antonella is a cultural analyst with a background in social anthropology, linguistics, semiotics, and critical thinking. Her work spans several fields, converging on themes of cultural difference, social dynamics, and behavior. She has been a consultant for over fifteen years and teaches graduate courses on the application of methods and theories of anthropology to provide policy and business solutions. Read more

Dr. Geoffrey Webster


During a professional career of over 25 years, Dr. Webster has held a wide range of executive, managerial, and technical positions in various industries. He is recognized as a results driven leader with strong and visible advocacy for the development and implementation of business, technical, and operating strategies for Operational Excellence. Read more

We also collaborate with cutting edge professionals in a wide range of disciplines—from technology to creative agencies to organizational design and effectiveness—whose contributions are unparalleled for the formulation and execution of engagement deliverables. View our Strategic Partners.

We primarily serve the Fortune 1000, but small businesses and non-profits number among the clients we help grow and prosper. Our results are actionable, which distinguishes us from many traditional market research firms. View our Client List.