Strategy development and execution, market-driven concept testing and positioning, agile analytics and marketing process
Launching something into the marketplace is her sweet spot.
Pam is dedicated to the Breakthrough mission of enabling businesses to make decisions based on fact.
Through a suite of agile research frame works we bring clarity to market dynamics and big data with predictive business scenarios to help managers make better, informed, fact-based decisions.
For companies that want to enter a new market or upgrade their current market position to achieve profitable adoptions, the Breakthrough team defines what customers will pay for, how to deliver it to them, and what to say to them to motivate favorable behaviors.
Specifically, Pam leads the documentation, design, and deployment of the intelligence necessary to grow client business and increase competitive advantage. A sampling of clients for this work have included Xerox Corp.; United States Marine Corps; New York City Department of Small Business Services; and advertising agencies and industries as varied as technology, insurance, textiles, performance materials, building material, and government.
Prior to co-founding Breakthrough Marketing Technology, Pam was responsible for marketing support of global sales to 15 industries at AlliedSignal/Honeywell. She has led marketing, customer service and e-business departments; designed, built, and managed global marketing organizations; built brand equity and refined brand strategies; and developed and implemented communication strategies. She has built business strategies and been responsible for their successful execution.
At AlliedSignal, she led the team that delivered the first and only patent to a mature business winning a corporate prize. Her global cross functional product development team won a corporate Six Sigma for Growth competition launching new products with the business’s highest levels of profitability.
Pam teaches graduate students Integrated Marketing and Media Campaigns at NYU School for Professional Studies. She has been invited to deliver guest lectures on New Product Development Market Research at NYU Stern and Rutgers Business Schools. She has delivered presentations on product development, commercialization and innovation to the Product Development Management Association (PDMA), Institute for the Study of Business Markets (ISBM), WCBF Six Sigma for Marketing Conferences, and the American Chemical Society. Pam has also taught a series of workshops for a Marketing Certificate Program at Kent State University Center for Corporate and Professional Development.
Education
BA, Philosophy, Harvard University
MBA, Columbia University Business School
Recent Posts by Pamela Roach
Weak Signals: Spotting Emerging Application Trends Before Competitors
Emerging application trends rarely arrive with clear evidence. Specialty chemical leaders who learn to connect weak signals across customers, regulations, technologies, and the value chain can investigate opportunities earlier and make more informed R&D decisions.
When Emerging Technologies Need Ingredient Branding
Emerging technologies often promise transformative potential, but not every innovation benefits from its own ingredient brand. Understanding when branding accelerates commercialization—and when it introduces unnecessary complexity—helps organizations build stronger portfolios, improve market adoption, and invest their branding resources where they create the greatest strategic value.
Beyond Market Share: Measuring Competitive Position
Market share shows how much of a market a company holds, but it does not reveal why customers choose that company, how difficult it is to replace, or whether its position is strengthening. Specialty chemical leaders need a broader view of competitive strength.
