Innovation Strategist and Design Researcher who strongly believes in the power of solid research and visual design
Gladys Rosa-Mendoza has helped companies from the Tribune Companies, AT&T, McDonald’s and Facebook/Meta shape their future landscape by taking the research from just abstract numbers to involving company stakeholders in the world of their customers. She lives to understand users and to design beautiful and useful experiences, services and products, and has a thorough understanding of the value visual storytelling has to building a brand within a business and consumer context.
She is also an educational product developer that has created over 400 products for the top 3 educational publishers and has authored her own award-winning series of children’s books for the pre-kindergarten dual language market.
Recent Posts by Gladys Rosa-Mendoza

From Design Thinking to Decision Thinking: Making Innovation Operational
Innovation fails without action. Here’s how to move from design thinking to decision thinking, in which insights fuel alignment, tradeoffs, and impact.

Fixing the Customer Journey Map
A customer journey map should inspire action, not decoration. Learn how to design CX tools that drive alignment, empathy, and shared action.

Invisible Clarity: Making the Intangible Tangible in Customer-Centric Cultures
Learn how to translate empathy, trust, and delight into measurable behaviors that drive customer-centric culture and clarity.