Innovator, strategist, market researcher, data analyst
Ron has experience multiple markets and industries including: in breast pumps, life sciences/bio-pharma, apparel industry – from consumers to fiber producers, home furnishings consumer market tests, printing industry and Fluor chemicals as well and the energy sector.
To ensure institutional knowledge is integrated into the innovation process and transformation of a new, innovative value proposition into the organization operations, Ron developed a series of learning modules to accelerate team performance. Ron leads teams to identify the key performance indicators that enable management to make critical business decisions and control processes based on facts.
Notably at Breakthrough Marketing Technology, Ron has worked with many businesses on innovation, new product development processes, strategy, building new business models, channels and distribution, and pricing optimization. He has significant expertise in study design, data analysis, and market intelligence.
Before joining Breakthrough in 2004, Ron served as Director of Corporate Business and Marketing Consulting at the DuPont Company for nine years. In that role, Ron led both the consulting and marketing research organizations. He was the front line of market research for the corporation, leading executive committee initiatives and coordinating work across all the businesses.
Ron introduced downstream marketing and brand positioning to many businesses, including Lycra®, Stainmaster®, Kevlar®, Nomex®, Corian®, etc.
- Led ~80 business units (by region or global) through the Future Business History™ process to define actionable growth initiatives some of which were disruptive.
- Introduced Market Driven Innovation™ as a new approach to defining R&D future work.
- Led multiple business units to establish stronger presence in South America, Russia, India, Indonesia, and Eastern Europe.
Some of his key accomplishments include establishing communications research capabilities, developing marketing and selling best practices, and creating marketing competency building blocks such as Managing the Marketing Process, Segmentation and Targeting, Brand Management, Offering Design, Routes to Market, Pricing Strategies, New Product Development and Strategic Account Management.
Ron has been a long time member of the Marketing Sciences Institute.
BS, Chemical Engineering, Rose Hulman Institute
Recent Posts by Ron Sullivan
Upstream innovations depend on the downstream market for adoption of their innovation. But often, businesses shield upstream innovations from potential adopters.
B2C companies focus more on content marketing, while B2B companies focus more on product or direct customer marketing. Should B2B companies adopt a B2B2C mindset?