Breakthrough Toolkit™

Value Proposition in a Box℠

The Breakthrough Toolkit defines the new products and services that deliver the experience your most attractive customers value. A small sample of customer perceptions are collected and analyzed in this integrated data tool. Multiple methodologies are blended into one to deliver the interrelated marketing 4 Ps for the best value in statistical research today.

The Breakthrough Toolkit addresses market conditions that challenge customer lifetime value:

  • Lack of differentiation
  • Price erosion
  • New competitive threats
  • Eroded value propositions

What Does the Breakthrough Toolkit Deliver?

The Breakthrough Toolkit delivers robust marketplace analysis for fact-based business decisions. It enables us to provide clients with

  • A business case for new offerings linked to the experience customers will pay for
  • Early assessment of the market value for a new concept vs. current products
  • Pricing, positioning, target segments, and channels built from the Voice of the Customer
  • Opportunities for differentiation to increase market share and optimize price
  • Competitive pricing — share vs. demand, including “what if” pricing simulation

Accessible Statistical Analysis

The Breakthrough Toolkit is highly automated and makes statistical analysis easily accessible to the non-statistics marketer. It is a consistent means to explore “What if” scenarios, so you can examine whether and how you want to enhance the customer experience.

For existing or new markets, it provides numerous interactive screens that allow analysis to be viewed from multiple perspectives:

  • The value of features and benefits, individually and in combination – providing prioritization guidance to technical/development
  • Needs-based segmentation
  • Competitors’ performance values
  • Computation of derived importance
  • Quadrant maps indicating performance, importance, and competitive advantage required to build differentiation
  • Demand and earnings curves with optimum price ranges and associated earnings for
    • New offerings compared to the competition
    • Multiple offerings in the same marketplace to explore possible cannibalization
  • Comparative value of brand vs. product feature value
TMBreakthrough Toolkit is a trademark of Breakthrough Marketing Technology, LLC
SMValue Proposition in a Box is a service mark of Breakthrough Marketing Technology, LLC