Value Proposition in a Toolbox
Are you having trouble devising your value proposition? Don’t worry! We at Breakthrough can help you with that with our Breakthrough Toolkit™.
The Breakthrough Toolkit describes the products and services that deliver the experience your most attractive customers/prospects value. A small sample of customer or prospect perceptions are collected and analyzed in this tool. Multiple methodologies are blended into one, delivering the interrelated marketing 4 Ps of marketing (product, price, place, and promotion) for the best value in statistical research today.
The Breakthrough Toolkit delivers robust marketplace analysis for fact-based business decisions. We perform a set of causal exercises based on potential customer behaviors. We require respondents to make choices of one answer over another to generate realistic and actionable results.
How Does the Toolkit Work?
The Breakthrough Toolkit addresses market conditions that challenge customer lifetime value:
- Lack of differentiation
- Price erosion
- New competitive threats
- Eroded value propositions
The Breakthrough Toolkit delivers results quickly, so you can get back to your business strategy. Once the target respondents are identified and the survey is designed, we deliver results within four weeks from start to finish. The Toolkit is cost effective; you, the client, own the workbook for ongoing scenario planning and to build internal capability. And the Toolkit is fact-based, with quantitative results generated from the voice of the customer.
Highly automated, the Toolkit makes statistical analysis easily accessible to the non-statistics marketer. It’s a consistent means to explore what if scenarios so you can examine whether and how you want to enhance the customer experience. For existing or new markets, it provides numerous interactive screens that allow analysis to be viewed from multiple perspectives.