Insights Blog
Strategic Steps for Growth 2019
In her keynote speech at the Strategic Steps for Growth program graduation ceremony, BMT CEO Pamela Roach shared her own experiences and struggles with ...
Build Your Value-Adding Chain Map
To build your value-adding chain map, you need to document the boundaries, the flow of value, activities, and benefits, draw relationships, and analyze the ...
The Value-Adding Chain
The value-adding chain is the ecosystem in which your target market segment resides. It describes the relationship between suppliers and customers all the way ...
The Small Business Conundrum: Fact-Based Decisions
Business owners often misread or ignore the causal factors that were the basis for their early success. From the very beginning of sales, owners ...
Direct-to-Consumer Quantitative Study
Our client, a bath linens manufacturer, wanted to test the market's receptivity to a new bath towel they were developing.
Aligning the Printer to the Market
We used our Breakthrough Toolkit to help our client determine market segments and market interest in their proposed new printer.
Market-Driven Innovation: The Small Business Conundrum
Only half of small businesses survive more than five years, and further decays continue over time. The reasons are similar to those that cause ...