Insights Blog
Direct-to-Consumer Quantitative Study
Our client, a bath linens manufacturer, wanted to test the market's receptivity to a new bath towel they were developing.
Aligning the Printer to the Market
We used our Breakthrough Toolkit to help our client determine market segments and market interest in their proposed new printer.
Market-Driven Innovation: The Small Business Conundrum
Only half of small businesses survive more than five years, and further decays continue over time. The reasons are similar to those that cause ...
Cantaloupe Contamination Control
Our client used value-adding chain analysis to provide a grocery store chain with assurance that cantaloupes they purchased met their brand standard.
A Market Orientation Mindset
Market-driven innovation success requires a market orientation mindset and must address the demand drivers in the value-adding chain.
Generate Growth & Profits with Marketing Innovation
When the market is new and the products are new, you end up with radical new ventures and/or new technologies, but new product development ...
How Good Marketers Grow
Where should businesses focus resources to better serve their existing customers and to find new customers and new markets?