Insights Blog
Using Zip Codes to Understand Potential Customers
A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.
Connect to Customers Where They Are
New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
Opportunity Assessment
There are three aspects of the opportunity assessment—market, technical, and product. Each aspect requires tools to assess your market.
A Winning Business Model
What are the disciplines of business models? What rules should govern market leaders' actions? What are the key elements of business model development?
Elements of Business Strategy
The result of strategy mapping and execution framework is a strategy-focused organization, where there are a few vital performance drivers.
Sustainable Profit Growth
The objective of market orientation is sustainable profit growth. The market is made up of the customer, the competitor, and the value adding chain.
Eliminating the Hazards
One client used value-adding chain analysis to transform a production process into a safe and efficient new offering.