Insights Blog
A Market Orientation Mindset
Market-driven innovation success requires a market orientation mindset and must address the demand drivers in the value-adding chain.
Generate Growth & Profits with Marketing Innovation
When the market is new and the products are new, you end up with radical new ventures and/or new technologies, but new product development ...
How Good Marketers Grow
Where should businesses focus resources to better serve their existing customers and to find new customers and new markets?
From Inefficient Supply Situation to Streamlined New Offering
Using strategic development process that integrated visioning with value-adding chain analysis, our client transformed an inefficient supply situation into a streamlined new offering.
The Keys and Steps You Need to Market Your Business
Marketing defines, develops, and delivers the entire business offering to the market. It’s the management process through which goods and services move from concept ...
Using Zip Codes to Understand Potential Customers
A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.
Connect to Customers Where They Are
New product launch best practice dictates that you collect market intelligence about the customers you want to serve.