A strong and profitable value proposition creates the link between customer value and customer behavior.
The key to business development is the right mindset, skillset and toolset. These Kent State University sessions address all three.
We created a mobile app to advance aspects of a university’s mission to increase the intimacy of its relationships with alumni, faculty and students.
The Brand Action Model is a sociological construct that provides a unique perspective on consumer relationships to brands.
Learn how the Breakthrough Toolkit helped a Fortune 100 company develop a go-to-market strategy to grow their business.
A leading nonprofit sought to increase engagement with scientists of color in order to be more inclusive of a broader range of issues and perspectives.
Businesses cannot separate the three drivers of growth—Leadership Mindset, Organizational Skillset, and Operational Toolset.
Operationalize the value-based pricing concept into the thinking and behavior of your entire marketing and selling organization.
To be successful, a comprehensive, well-defined, continuous process is needed. Its starting point is an innovation or new product defined.
How does one determine the value the market has for a new product and the requirements necessary to establish market demand?