Read our insights into what drives business growth, innovation, and brand value. Learn how our solutions can help your business grow.
Customer Engagement in a Post-Pandemic Market
Keeping customers engaged in a post-pandemic market requires a combination of innovation, adaptability, and a deep understanding of evolving customer needs.
Customer Journey Mapping
Customer journey mapping is a strategic tool used to gain a deep understanding of a customer’s experiences and interactions with a product, service, or brand.
Using Hybrid VOC to Determine Purchasability of Smartphone App
Hybrid VOC helps you understand how customers perceive your new product and could be useful for determining how customers will receive your smartphone app. Using this methodology involves combining qualitative interview techniques with quantitative pricing and positioning assessments.
Hear the Voice of the (Younger) Customers
To appeal to an audience younger than your typical customers using VOC, you must gather intel and data about your new target demographic.
Achieving Product Differentiation
Achieving product differentiation in a market crowded with competitors can be challenging, but not impossible.
Unveiling AIM: Revolutionizing Marketing with Inclusivity
In a world where diversity and inclusivity are increasingly recognized as pillars of success, the Addressable Inclusive Market (AIM) approach emerges as a groundbreaking strategy that promises to redefine the way businesses interact with their markets.
Expanding Product Growth with the Breakthrough Innovation Hub™
The Breakthrough Innovation Hub™ can support your small business growth by providing robust market analysis that forms the foundation for fact-based business decisions.
Ingredient Branding for Small Businesses
For a small business looking to use ingredient branding, it is important to apply the right strategies in the process. As described in the given context, here are some key steps that can guide the journey.
The 80-20 Rule Delivers Recession Insight
How Do Businesses Plan to Use the Recession? A few weeks ago, we asked business owners to take a poll regarding how they and their
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