Read our insights into what drives business growth, innovation, and brand value. Learn how our solutions can help your business grow.
Supporting Black Entrepreneurship with an Agile Approach
Breakthrough Marketing Technology was asked to recommend programs that will support the growth of New York City Black entrepreneurs and business owners.
Increasing Black Entrepreneurship in New York City
New York City called on Breakthrough to help them understand how to better support Black entrepreneurs in the city.
The Small Business Conundrum: Ongoing Innovation
Innovating is the hardest of the 5 critical drivers of business success, but it’s also the most crucial. Your business will not continue to grow without innovation.
The Small Business Conundrum: A Growth Plan
It is critical for small businesses to establish an operational growth plan. Identify the factors that lead to growth, the factors that prevent growth, and how potential markets fit into those factors.
Strategic Steps for Growth 2019
In her keynote speech at the Strategic Steps for Growth program graduation ceremony, BMT CEO Pamela Roach shared her own experiences and struggles with being a minority- and women-owned business owner.
Build Your Value-Adding Chain Map
To build your value-adding chain map, you need to document the boundaries, the flow of value, activities, and benefits, draw relationships, and analyze the value-adding chain.
The Value-Adding Chain
The value-adding chain is the ecosystem in which your target market segment resides. It describes the relationship between suppliers and customers all the way to the end user.
The Small Business Conundrum: Fact-Based Decisions
Business owners often misread or ignore the causal factors that were the basis for their early success. From the very beginning of sales, owners must determine those few decision factors that will define success.
Desirable Bath Towels
We designed a direct-to-consumer quantitative study to test the market’s receptivity to a concept bath towel our client was developing.
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