Insights Blog

Really Simple Decision-Making

Everybody is talking Market Analytics today as if it is a new invention – the “Daughter of Big Data.” To us, Market Analytics is simply what we do and have been doing for years, versus traditional market research. It makes your decisions easier, faster, and better. We define Market Analytics as actionable business insights. It […]

Brand Attributes Perception

Determining the Best Positioning A leading global printer manufacturer technology company, concerned about slowing growth, commissioned Breakthrough Marketing Technology to conduct a brand attribute perception study to help them determine the best positioning for an integrated communications campaign in support of a major growth initiative. Brand Attributes Perception Tools: Breakthrough ToolkitTM Approach: Analysis and Innovation […]