Insights Blog

Really Simple Decision-Making

Everybody is talking Market Analytics today as if it is a new invention – the “Daughter of Big Data.” To us, Market Analytics is simply what we do and have been doing for years, versus traditional market research. It makes your decisions easier, faster, and better. We define Market Analytics as actionable business insights. It […]

Brand Attributes Perception

Determining the Best Positioning A leading global printer manufacturer technology company, concerned about slowing growth, commissioned Breakthrough Marketing Technology to conduct a brand attribute perception study to help them determine the best positioning for an integrated communications campaign in support of a major growth initiative. Brand Attributes Perception Tools: Breakthrough ToolkitTM Approach: Analysis and Innovation […]

Be Intelligent About Market Intelligence

A Disciplined Approach to Marketing Fact-based market intelligence can provide a more disciplined approach to doing the work of marketing. This approach more effectively incorporates solid decision-making and the use of tools designed specifically for marketers to process information. These tools include Opportunity Analyzer: Enables quality decisions as to what markets to pursue Rapid Market […]

Rapid Market Assessment

?A major benefit from this work is that we utilized both marketing and technical people on these projects; now, they not only talk to each other, but also speak the same language.? VP, Major Materials Company Declining Market Opportunities A multi-product Fortune 500 company became our client after several years of growth selling into the […]