The Shooting in Orlando – Why It Matters

Like so many in the U.S and abroad, we at Breakthrough were moved by the mass shooting in Orlando on June 12th. As the news cycles continue with more details about the shooter, […]

Design Thinking

A Route to Innovation Design thinking has gained visibility as a route to innovative solutions. The design firm IDEO was one of the earliest companies to gain notoriety for using this process as […]

Signals of Perceived Value

A Sound Integration Our client wanted to test a potential new product that would offer their customers a single platform to process and distribute both audio and video signals. The client hoped to […]

Using VOC to Increase Revenue

One Client’s Happily Ever After Justin Doyle, Content Marketing Manager at Xerox, was part of the original Xerox team that used Voice of the Customer to deliver bottom line results in Xerox’s K-12 […]

Really Simple Decision-Making

Everybody is talking Market Analytics today as if it is a new invention – the “Daughter of Big Data.” To us, Market Analytics is simply what we do and have been doing for […]

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