Operationalizing Pricing

Identify the optimum price for your products today. Manage pricing policy for the long-term health of your business. Seeking the “Optimum Price” The expected goal of pricing policy is to maximize long-term earnings. […]

BIG: Breakthrough Insight Generation

Long-Term Perspective for Long-Term Growth Long-term growth requires a long-term perspective. How do you get the right level of insight about the industry and your best opportunities for the future? You start with […]

The Shooting in Orlando – Why It Matters

Like so many in the U.S and abroad, we at Breakthrough were moved by the mass shooting in Orlando on June 12th. As the news cycles continue with more details about the shooter, […]

Design Thinking

A Route to Innovation Design thinking has gained visibility as a route to innovative solutions. The design firm IDEO was one of the earliest companies to gain notoriety for using this process as […]

Signals of Perceived Value

A Sound Integration Our client wanted to test a potential new product that would offer their customers a single platform to process and distribute both audio and video signals. The client hoped to […]

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