Using VOC to Increase Revenue

One Client's Happily Ever After

Justin Doyle, Content Marketing Manager at Xerox, was part of the original Xerox team that used voice of the customer to deliver bottom line results in Xerox’s K-12 program. Hear what he has to say about using VOC analytics to boost Xerox’s revenue 17% in the first year.
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Pamela Roach

Pamela Roach is CEO of Breakthrough Marketing Technology. She is dedicated to our mission of enabling businesses to make decisions based on fact. She has designed, collected, analyzed, and delivered the intelligence necessary to produce insights into the motivations, attitudes, and outcomes that characterize multicultural targets. In addition to her work at Breakthrough, she also teaches graduate students Integrated Marketing and Media Campaigns at NYU School for Professional Studies.
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Case Studies

Desirable Bath Towels

We designed a direct-to-consumer quantitative study to test the market’s receptivity to a concept bath towel our client was developing.

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Ron Sullivan June 20, 2019