Starting a business requires more than a strong idea. It requires clarity about your expertise, your audience, and the value you bring to the market. For aspiring entrepreneurs and early-stage business owners, understanding how to position your knowledge and define the right market can make the difference between launching a venture and building a sustainable business.
The Morristown Alumnae Chapter of Delta Sigma Theta Sorority, Inc. is launching a three-part Entrepreneurship Series designed to help entrepreneurs take the next step in their business journey. The first session focuses on strategies to establish your business and clearly define your market—two of the most important building blocks for long-term success.
This session features two experienced leaders who have built careers around helping others translate knowledge into growth and opportunity.
- Roz Miller-Choice, CEO of The Expert Maker® and author of Know It, Share It, Profit®, helps professionals transform their expertise into profitable business opportunities.
- Pamela J. Roach, CEO of Breakthrough Marketing Technology, specializes in strategic marketing and technology-driven insights that help organizations identify opportunities and accelerate growth.
Together, they will share practical insights on how entrepreneurs can clarify their expertise, identify the markets where they can create the most impact, and begin building a strong business foundation.
Whether you are exploring a new business idea, refining your current offering, or looking for guidance on how to position your expertise more effectively, this conversation is designed to spark ideas and provide valuable perspective.
This event is presented in partnership with Empower the Village and InnovateHER by Visions Federal Credit Union.
