A Disciplined Approach to Marketing

Fact-based market intelligence can provide a more disciplined approach to doing the work of marketing. This approach more effectively incorporates solid decision-making and the use of tools designed specifically for marketers to process information. These tools include

  • Opportunity Analyzer: Enables quality decisions as to what markets to pursue
  • Rapid Market Assessment: Delivers a qualitative basis for decisions on what marketing/product concepts to pursue into development
  • The Breakthrough ToolkitTM: Quantitatively translates concepts into segment-based value propositions and, ultimately, into a business case that determines to resource development into a commercial offering
  • Concept definition and description: Translates growth ideas into concepts which can be effectively tested in the market
  • Industry structure and value adding chain analysis: Generates a strategic understanding of the industry the business participates and options for participation including understanding of the forces acting on the industry and market trends that can impact performance
  • A family of other useful tools that accelerate decisions and define actions

A few key mechanisms for renewed growth are

  • Expanded value propositions to leverage existing capabilities to existing markets
  • Finding new markets to sell existing and expanded value propositions
  • Bringing the right new products to commercialization faster and more effectively
  • Defining a new business model in markets currently served
  • Increasing productivity through new work processes and organizational capacity improvements
One comment
  • Braden Bills
    Posted on September 20, 2016 at 9:26 am

    I think it’s a good idea to be smart about your approach to market intelligence. If you run a business, you want to make sure that you find new, untapped markets to use! That’s why you would want to hire a professional to help you find them.


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