Really Simple Decision-Making

The Daughter of Big Data

Everybody is talking market analytics today as if it were a new invention—the “Daughter of Big Data.” To us, market analytics is simply what we do and have been doing for years. It makes your decisions easier, faster, and better than traditional market research.

We define market analytics as actionable business insights. It answers obvious yet critical questions with the market intelligence:

With market analytics, you can avoid 55%* of the reasons new products fail. We make it easy to go from where you are today to where you want to be without failing.

We make decisions simple.

Click below to read and download our white paper on market analytics:

*Winning Businesses in Product Development: Critical Success Factors Research-Technology Management – Jul-Aug 1996 Cooper & Kleinschmidt
25+
years of industry experience helping businesses transform

Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.

About the Author

Explore Other Insights

Search
WHAT WE'RE THINKING
Insights
Valuable insights that empower your decision-making,
Media Mentions
Recognizing our expertise and client success.
Stay ahead in a rapidly changing world

Our monthly insights for strategic business perspectives.