The Daughter of Big Data

Everybody is talking Market Analytics today as if it is a new invention – the “Daughter of Big Data.” To us, Market Analytics is simply what we do and have been doing for years, versus traditional market research. It makes your decisions easier, faster, and better.

We define Market Analytics as actionable business insights. It answers your obvious yet critical questions with the market intelligence to avoid 55%* of the reasons new products fail:

  • What will my customers buy? Which bells and whistles matter to them and which don’t?
  • How much will the customer I want pay me for what I deliver?
  • What is the right price for me to charge today, even if nothing else changes?
  • How do I compare to my competitors in the eyes of the customers I want to pay me?
  • What should I say about my products to get the attention of customers I want and to close the sale?

We make it easy to go from where you are today to where you want to be without failing.

We make decisions simple.

Click below to download our white paper on Market Analytics:

*Winning Businesses in Product Development: Critical Success Factors Research-Technology Management – Jul-Aug 1996 Cooper & Kleinschmidt

About the Author

Pamela J. RoachPamela Roach is CEO of Breakthrough Marketing Technology. She is dedicated to our mission of enabling businesses to make decisions based on fact. She has designed, collected, analyzed, and delivered the intelligence necessary to produce insights into the motivations, attitudes, and outcomes that characterize multicultural targets. In addition to her work at Breakthrough, she also teaches graduate students Integrated Marketing and Media Campaigns at NYU School for Professional Studies.


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