VP, High Performance Electrics company

“I inherited a strategic business unit that sells high performance materials, only to find that our growth had stalled badly. Breakthrough helped me return the business to its historical growth rates of ~5% per year. Within one year we were back on target.”

Leading global power transformer components company

“[Breakthrough helped] us better understand our market values, redefine our technical strategy, design a global technical strategy meeting and conduct the workshops. After two days of intense work, we all got on the same page, and at the end, felt good about what we accomplished.”

I need to recharge my business growth…but how?

business growth declineYour business is declining. You don’t know where to focus resources among existing customers, applications, or new opportunities. You ask yourself

  • How do I spread available resources among the various opportunities to increase revenue and cash flow quickly?
  • What strategy will guide my company through this, without sacrificing the core?
  • How do I get the right facts to make sound decisions?
  • How do I invest wisely?

The answers to these questions stand between you and a recharged business.


business growth

Breakthrough Marketing Technology makes answering these questions easy. We can identify the real barriers to revenue growth and how to get past them. Our approach is hands-on and cost-effective.

We often take a direct approach and ask business teams “Why can’t you grow?” Their answers tend to fall into three categories:

  • Leadership Mindset
  • Organizational Skillset
  • Operational Toolset

A key finding from our analysis is that businesses cannot separate these three drivers of growth. They go together, must be fostered and developed together, and should be implemented with equal and shared intensity!

Want to learn more? Read our white paper on business growth: “Why Can’t We Grow Our Business?”

About the Author

Pamela J. RoachPamela Roach is CEO of Breakthrough Marketing Technology. She is dedicated to our mission of enabling businesses to make decisions based on fact. She has designed, collected, analyzed, and delivered the intelligence necessary to produce insights into the motivations, attitudes, and outcomes that characterize multicultural targets. In addition to her work at Breakthrough, she also teaches graduate students Integrated Marketing and Media Campaigns at NYU School for Professional Studies.


Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.