Kent State University’s mission is to be known as the “premiere research university that provides experience for life.” The university sought to increase the intimacy of its relationships with alumni, faculty, and students.
Integration to Complete a Mission
The Breakthrough team created a mobile app that advances multiple aspects of the mission. This app
- Reinforces their brand message
- Offers customizable messaging
- Creates two-way engagement
- Enhances connectivity with alumni, faculty, and students in a framework that is fun
Features enable archiving and sharing content, as well as an easy mechanism to create live discussions around multimedia content ranging from lectures to broadcast sports. Although the format can loosely be described as a mobile magazine, it is much more and adds significantly to their brand positioning. We developed a cross-media campaign to drive awareness and interest.
Breakthrough Marketing Technology is a business and strategic marketing consultancy serving clients looking to innovate and grow. We work across business sectors, leveraging a common set of unique tools, analytics, and processes to generate actionable insights, recommendations, and processes to improve business growth. Our onsite diagnostic gets to the bottom of the barriers stalling business growth.