Some leaders struggle to establish a direct line of sight between what marketing does every day and their organization’s growth. As leaders, you want to be assured marketing will deliver growth.
When leaders ask their team, “What compromises marketing?” the answers are always different. Too often, those answers are guided by a company’s internal definition of marketing that is determined by the shiny new tool of the day.
So, what should you expect of marketing?
The Components of Successful Marketing
What It Takes for Marketing to Deliver Growth
In many cases, marketing roles are farmed out to experts who specialize in specific aspects of marketing. While the internal marketing leader engages the external resource for their specific expertise, focus on the primary business goal—profitable revenue—is lost.
To maximize the benefits of a well thought-out and executed marketing strategy, someone must assume the leadership role to integrate the following marketing tasks:
Are these tasks the focus of your marketing function? How do you measure to reward your marketers’ execution of each of these tasks? Leave a comment and let us know.