Multicultural subject matter expert, strategist, communication specialist
Larry Glover is a senior executive and business manager with expertise in brand marketing, strategic planning and advertising. He is a former Fortune 100 marketing manager with a proven track record for building businesses and brands. He has also worked as a senior advertising executive and has extensive experience in national, regional, general market, and multicultural consumer marketing.
Larry began his career with the Procter & Gamble Company in product management, where he was involved in the national expansion of major household products. He subsequently joined The Coca-Cola Company Foods Division as a Brand Development Manager and Marketing Manager where he developed and launched the first US introduction of aseptic packaging (Hi-C Drink Box), the most successful new product introduction in the division’s history.
Larry is a past member of The Board of Directors of the American Marketing Association and Chairman and Founder of its Ethnic Marketing Leadership Council. He has also been an executive advisor of the National Association of Market Developers. Mr. Glover was elected in 2004 as one of America’s Outstanding Professionals.
Education
BA, Business Management, Hampton University
Recent Posts By Larry
Continuous Intelligence
Continuous intelligence is an implemented solution that continuously streams key information in an ongoing real-time fashion.
Business Intelligence, Driven by Artificial Intelligence
Artificial Intelligence-driven Business Intelligence is the practice of using machine algorithms to identify trends and insights in massive piles of data to make faster, competitive, value-added decisions in real time.
From Business Intelligence to Market Solutions
We have been working with clients to provide clarity on the differences between business intelligence and other research.