Redefining Authenticity for Gen Z
Are you working to build trust and make authenticity real? Think less about “always agreeing” and more about being open, consistent, and genuinely invested in your customers’ journey. That’s what will make Gen Z see you as the real deal.
When it comes to consulting, authenticity shouldn’t just mean “agreeing on everything.” For Gen Z, authenticity goes deeper; it’s about being genuine, consistent, and willing to adapt to whatever comes up.
So, how do you think about authenticity differently?
Authenticity isn’t about nodding your head at everything your client says. Instead, it's about aligning with their goals in a real way. Being authentic means understanding their world, diving into their unique challenges, and sticking to a shared mission, even when the path forward isn't totally clear. Research from Culture Partners shows that authenticity is really about finding common ground and building from there.
Gen Z values openness, so be upfront—about what you know, what you don’t know, and where you’re headed together. Show that you’re learning and adapting with them, not just showing up with all the answers. This kind of honesty builds serious trust, because it proves you’re not just talking the talk; you’re also walking the walk.
Say what you mean, mean what you say, and then act on it—every single time. Trust comes from seeing you stick to your word, especially when things get tough. The “Results Pyramid” from Culture Partners points out that when your actions match your words, people believe in your authenticity. Consistency isn’t about being perfect; it’s about being true to your word.
To Gen Z, authenticity means more than just understanding from a distance. It's about getting up close. Ask real questions, listen actively, and co-create solutions that make sense for them. When they see that you’re invested in their world, they’ll see you as an ally who genuinely cares.
How to Make This Authenticity Click for Gen Z
Share real-world examples where being genuine made a difference. Show them how you’ve navigated challenges by staying open, adaptable, and aligned with your clients’ goals.
Let them know that you’re ready to switch things up based on new insights. Being authentic means staying flexible and willing to change when it makes sense.
Make it clear that feedback is a two-way street. Authenticity is about creating a space where everyone feels heard, not just checked off a list.
Use platforms like YouTube, Instagram, and TikTok to share how you build trust and authenticity. Show behind-the-scenes moments, real client stories, and examples of how you handle different challenges.
So, when you’re working to build trust and make authenticity real, think less about “always agreeing” and more about being open, consistent, and genuinely invested in their journey. That’s what will make Gen Z see you as the real deal.
