Large Margins and Fast Returns
Growth with large margins and fast returns from a market-driven strategy
You have been assigned to lead a team to rapidly grow a key business. To do that, you need to learn more about the market you are serving. In other words, you need market intelligence. But what if you don’t have all the resources or internal skills necessary to learn more about your market? You ask yourself
- How do I determine the critical needs that could lead to new markets and customers?
- How do I identify a powerful value proposition?
- How do I get top management on board to do it right?
- What value do I bring and how much can I get paid to deliver it?
Obtain the market data you need to generate a Go-to-Market plan and formulate a product development effort, if needed.
- Determine customer values
- Identify outcomes customer wants, relative to their value
- Test concept products and prioritize feature elements
- Define segments based on feature values and outcomes
- Assess the price customers are willing to pay in a competitive market
With tools such as our Breakthrough Innovation Hub™, we help you translate these learnings into a powerful internal value promise to your leadership team.
What can the Breakthrough Innovation Hub™ do for me?
By delivering robust marketplace analysis for fact-based business decisions, the Breakthrough Innovation Hub helps you discover the new products and services that deliver the experiences valued by your customers—in turn leading to business growth. The Breakthrough Innovation Hub defines the new products and services that deliver the experience your most attractive customers value. A small sample of customer perceptions are collected and analyzed in this integrated data tool. Multiple methodologies are blended into one, to deliver the interrelated 4 Ps of marketing (product, price, place, and promotion) for the best value in statistical research today.
