The Innovation Hub™ generates information.
Breakthrough delivers insights.
You make the decisions.
The Breakthrough Innovation Hub™ provides robust market analysis that forms the foundation for fact-based business decisions. Essentially, it’s an integrated data tool that collects and analyzes customer perceptions about your products or services—ultimately identifying those that deliver the best customer experience.
More specifically, the Breakthrough Innovation Hub harnesses a mix of methodologies to depict the interrelated marketing Ps—product, price, place, and promotion. This gives your business a comprehensive perspective on your market and how you can better optimize these elements for growth. By understanding customer values, preferences, and behaviors, your business can refine its current product lines.
Key to the Innovation Hub’s effectiveness is a set of causal exercises based on customer behaviors. The toolkit requires respondents to make choices of one answer over another. This process presents realistic and actionable results that guide product expansion strategies.
The Innovation Hub at Work—A Case Study
A prominent manufacturer of specialty coatings for commercial and industrial applications faced increasing commoditization of their core product line. This market pressure necessitated innovation to maintain competitiveness and profitability.
In response, the company developed two novel formulation concepts aimed at revitalizing their business performance. To evaluate these innovations, a comprehensive, customized Innovation Hub analyzed the relationships between product features, pricing, and market positioning.
The thorough analysis, completed within 45 days, yielded valuable insights that guided the company’s strategic direction. As a result, five high-potential application markets were identified and prioritized for focused sales development efforts.
This targeted approach allowed the company to leverage their innovations effectively, countering the commoditization trend and positioning themselves for renewed growth in specialized market segments.
Dive into Deeper Analysis with the Hub
The Innovation Hub’s thorough marketplace analysis goes deeper than conventional methods; you gain insights into the competitive environment from the market perspective of existing customers, potential customers for new opportunities outside your current market. It helps your business spread available resources wisely for the rapid increase of revenue and cash flow.
These insights help you understand your market better, enabling you to develop and launch newer, innovative products effectively. Click the button below to learn more about the Breakthrough Innovation Hub and how it can help your business.
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