Your Go-to-Market Strategy
The go-to-market strategy is how your business will engage with a set of customers they want to serve in order to deliver growth and profits. It contains all of the work that a marketing unit must do to generate growth and profits.
To capture profits, businesses must
- Internalize good business practices
- Build organizational capacity and capability that align with the market demands
- Utilize customer and market learnings to drive strategic decision-making
This starts with business strategy. An effective go-to-market strategy must be aligned with and driven by a well-articulated business strategy. Before you do a deep dive into marketing strategy, your business strategy has to be well-defined and understood throughout your organization. After you have developed your business strategy, you must figure out what your business model is. Is your business operational excellence-focused, product/technology-focused, or customer intimacy-focused? Lastly, you must build your value proposition—or fine-tune it, if it is already built.
Learn more about developing your go-to-market business strategy by downloading our latest white paper.
Breakthrough Marketing Technology is a business and strategic marketing consultancy serving clients looking to innovate and grow. We work across business sectors, leveraging a common set of unique tools, analytics, and processes to generate actionable insights, recommendations, and processes to improve business growth. Our onsite diagnostic gets to the bottom of the barriers stalling business growth.