How Are You Spending Your RECESSION – Vacation?

Time for Action?

Some firms are hunkering down to wait out the upcoming recession. Others are making use of the waiting time by fine-tuning their organization. Most are conserving their capital. However, it could be a good time to drive your future innovations. Resourcing has always been a major issue for firms with more to do during a growth period, and access to lead users is difficult. So, now is the time to use existing resources to

  • Build a bridge between technical and market facing teams to accelerate focus on what is needed to bring the innovation concept(s) forward faster.
  • Reach out to the potential market segments who may value your innovation. Now they are in the same boat as you – looking for unspoken needs in their customer base so they can be the preferred supplier.
  • Focus your resources on those concepts that have the most promise for faster beta testing before losing leadership attention as the market returns to normal.
  • Drive early market testing while equipment is underutilized to enable rapid ramp up as the market comes back.
  • Obtain and maintain internal leadership agreement on resource allocation.
  • Evolve your strategic plan along the way to adoption.
  • Prepare your broader organization for the launch before they are consumed by the dynamics of recession regression.

Breakthrough Marketing Technology has the experience and tools to help you along the way. We have an Accelerated Innovation framework and the time NOW to provide you with the support that can make for a smoother and faster transition.

How does your business plan to use the recession? Leave a comment below and let us know. Let’s start this conversation.

Have you taken our poll on your business’s plans for the recession? If not, click the link below to take our poll on LinkedIn.

Take Our Poll
25+
years of industry experience helping businesses transform
  • What We Do
View All
  • Resources
View All
  • Jade™

Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.

Meet Jade

About the Author

Pamela Roach

Pamela Roach is CEO of Breakthrough Marketing Technology. She is dedicated to our mission of enabling businesses to make decisions based on fact. She has designed, collected, analyzed, and delivered the intelligence necessary to produce insights into the motivations, attitudes, and outcomes that characterize multicultural targets. In addition to her work at Breakthrough, she also teaches graduate students Integrated Marketing and Media Campaigns at NYU School for Professional Studies.
View Posts

Explore Other Insights

See All Insights
Customer Journey Mapping
Customer journey mapping is a strategic tool used to gain a deep understanding of a customer's experiences and interactions with a product, service, or brand.
Using Hybrid VOC to Determine Purchasability of Smartphone App
Hybrid VOC helps you understand how customers perceive your new product and could be useful for determining how customers will receive your smartphone app. Using this methodology involves combining qualitative interview techniques with quantitative pricing and positioning assessments.
Hear the Voice of the (Younger) Customers
To appeal to an audience younger than your typical customers using VOC, you must gather intel and data about your new target demographic.