Poll: Don’t Pivot to Yesterday

Pivot is the word of the day. We are all working to figure out who we need to be to thrive in the future. We lay our capabilities in front of our teams to identify which will be relevant in the uncertain future. We can make a plan that is more than a shot in the dark if we start by looking at our markets and customers first. How are your customers dealing with today?

Share your view. Take our poll below and see what others observe with their customers.

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Learn more about how to pivot to tomorrow, rather than to today.

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About the Author

Pamela Roach

Pamela Roach is CEO of Breakthrough Marketing Technology. She is dedicated to our mission of enabling businesses to make decisions based on fact. She has designed, collected, analyzed, and delivered the intelligence necessary to produce insights into the motivations, attitudes, and outcomes that characterize multicultural targets. In addition to her work at Breakthrough, she also teaches graduate students Integrated Marketing and Media Campaigns at NYU School for Professional Studies.
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Breakthrough Marketing Technology June 5, 2020