
Mental Models for Market Resilience
Use mental models to improve small business resilience. Learn decision-making frameworks that simplify strategy and reduce uncertainty.
The process to make strategic product and marketing decisions starts with your internal vision and adds insights into what markets will value.
Our Voice of the Customer engagements go well beyond traditional market research. We design and deploy a set of choice exercises that elicit a variety of market perceptions.
Our roadmaps are based on a deep intelligence on specific markets, customer needs, and their desired outcomes.
An ingredient brand not only adds value to the host brand’s equity, but in mature markets, it can also create or enhance differentiation.
We help clients develop, understand, and implement multicultural marketing strategies to improve business—from strategy creation through implementation.
Insights gathered from many years of advising clients in a variety of industries. Read our insights into what drives business growth, innovation, and brand value.

Use mental models to improve small business resilience. Learn decision-making frameworks that simplify strategy and reduce uncertainty.

Innovation fails without action. Here’s how to move from design thinking to decision thinking, in which insights fuel alignment, tradeoffs, and impact.

Branded transparency builds regulatory credibility and market access in compliance-driven industries through visibility, verification, and trust.
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Our monthly insights for strategic business perspectives.