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Get insights into what motivates customers to buy. We turn complex market data into a plan to increase customers and grow revenue. Our powerful marketing technology is accessible and easy to use, so you can address issues most important to your business with the facts from the marketplace.
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A Glimpse into Our Insights
"[Breakthrough helped] us better understand our market values, redefine our technical strategy, design a global technical strategy meeting and conduct the workshops. After two days of intense work, we all got on the same page, and at the end, felt good about what we accomplished."
“I inherited a strategic business unit that sells high performance materials, only to find that our growth had stalled badly. Breakthrough helped me return the business to its historical growth rates of ~5% per year. Within one year we were back on target.”
“My leadership team took ownership and the organization responded in kind. One key change sticks out: We beat down both the functional and business unit silos, and the organization is excited about the new us.”
"We could not make a decision to introduce a new product with new features for fear of cannibalizing our existing product sales. Breakthrough helped us engage our downstream customers with a novel quantitative investigation revealing the two products were complimentary as long as we managed the price and positioning throughout the value chain. We did not cannibalize but also provided our customers the right product for the right use conditions."
"We were having debates on the introduction of new printer for developing countries and could not resolve which features to eliminate. Breakthrough defined and executed a product profiling and pricing study that gave us clear direction on product design as well as how to position and introduce into four growing markets. We found the data more powerful than our individual guesses in achieving a successful launch."
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