• Our Approach

    Our approach identifies patterns within complex markets that create opportunities for innovation and profitable business growth.

    Isn’t It Time To Breakthrough To Growth?

    Our Approach

  • Our Approach: Discovery is the First Step

    Markets and customers are complex. Our approach sifts, sorts, structures and clarifies your core challenges and identifies root causes that inhibit achievement of your strategic objectives. Discovery is the first step toward insights that deliver differentiated growth.

    Our Approach: Discovery is the First Step

  • Our Approach: Analysis Is the Portal to Understanding

    A profound understanding of how customers perceive you, your products or services, and your competition opens the door to market-based decision. We utilize innovative, state of the art analytics and apply processes grounded in Lean Six Sigma. Through analysis, we capture insights from this knowledge that lead to growth and more effective marketing. We let the marketplace tell you what motivates your customers.

    Our Approach: Analysis Is the Portal to Understanding

  • Our Approach: Innovation From Insights

    By combining market knowledge and insights to our experience and creativity with what you do best, patterns of profitability are revealed. We translate those inputs into recommendations for innovative offerings and business models. All we do flows from your strategy and objectives.

    Our Approach: Innovation From Insights

  • Our Approach: Success Is An Upward Journey

    The most powerful success is ongoing and incorporates continuous improvement of your innovation.  We create dashboards and other mechanisms for listening closely to the market. This information builds a market leading organization. Cycles of market learning make success sustainable and reinforce your competitive advantage.

    Our Approach: Success Is An Upward Journey

  • Our Approach:

    The Breakthrough Addressable Inclusive Market AIMSM approach aligns consumer marketing with the growth opportunities of the new multicultural market reality.

    Take AIM at the Total Market

    Our Approach:

Breakthrough Marketing Technology

For profitable growth, we generate new insights into what motivates customers to buy. Our deep customer insights come from our knowledge of a wide variety of businesses and industries, experience with successful business models, and extensive use of sophisticated market research tools. Harnessing analytics, we uncover customer knowledge superior to the competitions' for differentiated value propositions and evidence-based business decisions. We make powerful marketing technology accessible and easy-to-use to address the issues most important to your business through advice and coaching as we transfer learnings.

What We Do:

Breakthrough Marketing Technology is a boutique consulting firm that delivers actionable insights that translate into better business.
We offer the following services to accelerate your business performance:

 

Growth Strategy
Lean Six Sigma for Growth
Communication Implementation
Market Driven Innovation
Market Readiness
Brand Discovery
Multicultural Marketing
Price Optimization
Custom Apps

Featured Case Study and Breakthrough Brief:

Some of the companies and nonprofits we've worked with have allowed us to document the implementation of our processes, and then share the outcomes. The result is a set of case studies and briefs that describe how we've delivered actionable insights, recommendations and processes that lead to growth.

Hybrid VOC for New Product Innovations

Our Tool: Hybrid VOC Our Approach: Design, Analysis, Innovation and Training  What We Did: Test New Innovation   Hybrid Voice of the Customer is the investigative tool we used to … [Read More...]

Blue Ocean Strategy and the Breakthrough Toolkit™

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim & Renee Mauborgne Blue Oceans are defined by creating new market space in existing … [Read More...]

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