Breakthrough Marketing Technology is a business and strategic marketing consultancy serving clients looking to innovate and grow. We work across business sectors, leveraging a set of unique tools, analytics, and processes to generate actionable insights, recommendations, and processes to improve business growth. The result are a powerful, multi-dimensional understanding of the people and markets that matter, informed decision-making, and targeted communications that connect and motivate.
We are celebrated for simplifying marketplace complexity to reveal what will make a business better. We use our intelligence to think our way through market noise to define and facilitate what it takes to catapult business performance to a higher level of operational effectiveness and profitable revenue. We identify what customers will pay for and what it takes to get it to them. We are recognized for helping our clients connect to their target customers and markets. By engaging our rare combination of left brain creativity and right brain analytics, we guide clients along the path to profitable transformation.
We are faithful to the creation of a strong sustainable business by building a creative and intellectually stimulating environment in which we can all be our best selves. Our work is enhanced by our diverse backgrounds and experiences.
We uncover uncommon truths our clients can use to transform their businesses with differentiated value. We translate what our clients’ customers will pay for into simple facts that transform a business’s performance for the better by
- Generating market analytics to enable decisions on goals for finance, production, sales, and other functions to deliver what targeted customers will value;
- Designing the business model to enable clients to achieve their business objectives with a culture that innovates ways to deliver to the market with ever-increasing effectiveness and efficiency; and
- Providing integrated data tools and methodologies for marketers and the whole organization to manage business transformation.
With all of this, we deliver profitable revenue and definable actions based on market intelligence.
We deliver on promises with honesty, transparency, continuous learning, commitment to quality, curiosity, and empathetic listening.
Our Senior Staff are talented business leaders with decades of experience in B2B and B2B B2C companies. As individuals, they contribute deep domain knowledge from a multitude of industries and an understanding of data acquisition and analytics used to provide advice and coaching.
We have also developed relationships with strategic partners who offer specialized resources. With these partnerships, we can bring the right resources to our clients when needed, while focusing on what we do best.
We primarily serve the Fortune 1000, but small businesses and non-profits number among the clients we help grow and prosper. Our results are actionable, which distinguishes us from many traditional market research firms. View our client list.
Breakthrough helped us better understand our market values, redefine our technical strategy, design a global technical strategy and conduct the workshops. After two days of intense work, we all got on the same page, and at the end, felt good about what we accomplished.
Leading Global Power Transformer Components Company
I inherited a strategic business unit that sells high performance materials, only to find our growth had stalled badly. Breakthrough helped me return the business to its historical growth rates of ~5% per year. Within one year we were back on track.
VP, High Performance Electrics Company
We were having debates on the introduction of a new printer for developing countries and could not resolve which features to eliminate. Breakthrough defined and executed a product profiling and pricing study that gave us clear direction on product design as well as how to position and introduce into four growing markets. We found the data more powerful than our individual guesses in achieving a successful launch.
Product Manager, Digital Printing Company