Who We Are

We reduce client uncertainty by enabling fact-based decisions for

Developing and launching new products and services

Repositioning, designing, and prioritizing offering features

Optimizing pricing

Communicating in a compelling way

Breakthrough Marketing Technology is a business and strategic marketing consultancy serving clients looking to innovate and grow. We work across business sectors, leveraging a common set of unique tools, analytics, and processes to generate actionable insights, recommendations, and processes to improve business growth. The result: powerful, multi-dimensional understanding of the people and markets that matter, informed decision-making, and targeted communications that connect and motivate.

We are legendary for simplifying marketplace complexity to reveal what will make a business better. We are celebrated for using our intelligence to think our way through market noise to define and facilitate what it takes to catapult business performance to a higher level of operational effectiveness and profitable revenue. We identify what customers will pay for and what it takes to get it to them. Breakthrough is recognized for helping our clients connect to the customers and markets they want to serve. By engaging our rare combination of left brain creativity and right brain analytics, we guide clients along the path to profitable transformation.

We are faithful to the creation of a strong sustainable business by building a creative and intellectually stimulating environment in which we can all be our best selves. Our clients are enhanced by our diverse backgrounds and experiences.

Our Mission

  • Uncover uncommon truths clients can do something about to transform their businesses with differentiated value
  • Translate what customers will pay for into simple facts that will transform a business performance for the better
    • Generate market analytics enabling decisions on goals for finance, production, sales, and other functions to deliver what targeted customers will value
    • Design the business model to enable clients to achieve their business objectives with a culture that innovates ways to deliver to the market with ever-increasing effectiveness and efficiency
    • Provide the integrated data tools and methodologies for marketers and the whole organization to manage business transformation
  • Deliver profitable revenue and definable actions based on market intelligence

Our core values are

  • To deliver on promises
  • Honesty
  • Transparency
  • Continuous learning
  • Commitment to quality
  • Curiosity
  • Empathetic listening

Our Team

Our Senior Staff are talented business leaders with decades of experience in B2B and B2B B2C companies. As individuals, they contribute deep domain knowledge from a multitude of industries and an understanding of data acquisition and analytics used to provide advice and coaching.

We’ve also developed relationships with strategic partners who offer specialized resources. Our partnerships enable us to bring the right resources to our clients when needed, while allowing us to focus on what we do best.

We primarily serve the Fortune 1000, but small businesses and non-profits number among the clients we help grow and prosper. Our results are actionable, which distinguishes us from many traditional market research firms. View our client list.

Leading global power transformer components company

"Breakthrough helped us better understand our market values, redefine our technical strategy, design a global technical strategy meeting and conduct the workshops. After two days of intense work, we all got on the same page, and at the end, felt good about what we accomplished."

VP, High Performance Electronics company

“I inherited a strategic business unit that sells high performance materials, only to find that our growth had stalled badly. Breakthrough helped me return the business to its historical growth rates of ~5% per year. Within one year we were back on target.”

VP, High Performance Electrics company

“My leadership team took ownership and the organization responded in kind. One key change sticks out: We beat down both the functional and business unit silos, and the organization is excited about the new us.”

Business leader, Protective Apparel company

"We could not make a decision to introduce a new product with new features for fear of cannibalizing our existing product sales. Breakthrough helped us engage our downstream customers with a novel quantitative investigation revealing the two products were complimentary as long as we managed the price and positioning throughout the value chain. We did not cannibalize but also provided our customers the right product for the right use conditions."

Product Manager, Digital Printing company

"We were having debates on the introduction of new printer for developing countries and could not resolve which features to eliminate. Breakthrough defined and executed a product profiling and pricing study that gave us clear direction on product design as well as how to position and introduce into four growing markets. We found the data more powerful than our individual guesses in achieving a successful launch."

Affiliations

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