Who We Are
We reduce client uncertainty by enabling fact-based decisions for
Launching new products and services
Re-positioning, designing and prioritizing offering features
Communicating in a compelling way
Breakthrough Marketing Technology is a business and strategic marketing consultancy serving clients looking to innovate and grow. We work across business sectors, leveraging a common set of unique tools, analytics, and processes to generate actionable insights, recommendations, and processes to improve business growth. The result: powerful, multi-dimensional understanding of the people and markets that matter, informed decision-making, and targeted communications that connect and motivate.
Our Senior Staff are talented business leaders with decades of experience in B2B and B2B B2C companies. As individuals, they contribute deep domain knowledge from a multitude of industries and an understanding of data acquisition and analytics used to provide advice and coaching.
We’ve also developed relationships with strategic partners who offer specialized resources. Our partnerships enable us to bring the right resources to our clients when needed, while allowing us to focus on what we do best.
We primarily serve the Fortune 1000, but small businesses and non-profits number among the clients we help grow and prosper. Our results are actionable, which distinguishes us from many traditional market research firms. View our client list.
"[Breakthrough helped] us better understand our market values, redefine our technical strategy, design a global technical strategy meeting and conduct the workshops. After two days of intense work, we all got on the same page, and at the end, felt good about what we accomplished."
“I inherited a strategic business unit that sells high performance materials, only to find that our growth had stalled badly. Breakthrough helped me return the business to its historical growth rates of ~5% per year. Within one year we were back on target.”
“My leadership team took ownership and the organization responded in kind. One key change sticks out: We beat down both the functional and business unit silos, and the organization is excited about the new us.”
"We could not make a decision to introduce a new product with new features for fear of cannibalizing our existing product sales. Breakthrough helped us engage our downstream customers with a novel quantitative investigation revealing the two products were complimentary as long as we managed the price and positioning throughout the value chain. We did not cannibalize but also provided our customers the right product for the right use conditions."
"We were having debates on the introduction of new printer for developing countries and could not resolve which features to eliminate. Breakthrough defined and executed a product profiling and pricing study that gave us clear direction on product design as well as how to position and introduce into four growing markets. We found the data more powerful than our individual guesses in achieving a successful launch."