Value Proposition in a Box
Addressing the market conditions that challenge customer lifetime value
Lack of differentiation
Price erosion
New competitive threats
Eroded value proposition
The Breakthrough Innovation Hub is based on surveys of about 100 respondents per customer segment. It is undertaken only after sufficient preliminary inquiries, usually in the form of interviews, have determined the customers/prospects to be investigated; the key performance attributes and product features to assess; and the outcomes customers/prospects want to achieve in order to quantify the characteristics of their desired experience.
A Tool that Delivers Quickly
The Breakthrough Innovation Hub delivers results quickly. Once the target respondents are identified and the survey is designed, we deliver results within four weeks from start to finish. The Innovation Hub is cost effective; you, the client, own the workbook for ongoing scenario planning and to build internal capability. And the Innovation Hub is fact-based, with quantitative results generated from the voice of the customer:
![breakthrough toolkit](https://breakthroughgroup.com/wp-content/uploads/2019/01/breakthrough-toolkit-e1549486133481.jpg)
Highly automated, the Breakthrough Innovation Hub makes statistical analysis easily accessible to the non-statistics marketer. It is a consistent means to explore “what if” scenarios, so you can examine whether and how you want to enhance the customer experience. Whether for existing markets or new markets, it provides numerous interactive screens that allow analysis to be viewed from multiple perspectives: