Value Proposition in a Box
The Breakthrough Innovation Hub™ (formerly the Breakthrough Toolkit™) is a unified data platform that reveals the products and services delivering the experiences your most desirable customers value most. To collect and analyze customer perceptions—needs, attitudes, aspirations, and influences—the Breakthrough Innovation Hub utilizes advanced methodologies.
This interactive toolkit integrates generative AI, machine learning-powered predictive analytics, and choice-based modeling into a single, streamlined platform. Unified in a common platform, the analysis powers actionable insights across the interrelated marketing 4 Ps: product, price, place, and promotion. A holistic understanding of how to optimize your strategies and offerings is uncovered from data. Through choice-based and behavior-driven exercises, the Breakthrough Innovation Hub generates robust, realistic, and actionable results, empowering you with fact-based insights to drive innovation, growth, and competitive advantage.
Addressing the market conditions that challenge customer lifetime value
Lack of differentiation
Price erosion
New competitive threats
Eroded value proposition
The Breakthrough Innovation Hub is based on surveys of about 100 respondents per customer segment. It is undertaken only after sufficient preliminary inquiries, usually in the form of interviews, have determined the customers/prospects to be investigated; the key performance attributes and product features to assess; and the outcomes customers/prospects want to achieve in order to quantify the characteristics of their desired experience.
A Tool that Delivers Quickly
The Breakthrough Innovation Hub delivers results quickly. Once the target respondents are identified and the survey is designed, we deliver results within four weeks from start to finish. The Innovation Hub is cost effective; you, the client, own the workbook for ongoing scenario planning and to build internal capability. And the Innovation Hub is fact-based, with quantitative results generated from the voice of the customer:
Highly automated, the Breakthrough Innovation Hub makes statistical analysis easily accessible to the non-statistics marketer. It is a consistent means to explore “what if” scenarios, so you can examine whether and how you want to enhance the customer experience. Whether for existing markets or new markets, it provides numerous interactive screens that allow analysis to be viewed from multiple perspectives:
