Discovery is the First Step
Discovery is the first stage of any engagement. Defining the solution you seek or the root cause of your challenge sets our work in motion. In the discovery mode, we depend on our qualitative tools, such as
In Discovery mode, the best approach is to open the respondent’s mindset to discuss their issues, problems, and ideal states, and to employ creative thinking as widely as possible. The Rapid Market Assessment focuses on the full market, recognizing that different user sets and different levels in the value chain may want to expose us to very different concerns and opportunities. Group Exploratories utilize diverse stimuli to elicit fresh insights and explore solution options to address quantitatively.