Does Your Organization Have the Expertise to Implement Your Marketing Strategy?

The Marketing Readiness Diagnostic™ (MRD) is a cloud-based application derived from the insights and experience we have gained from assessing more than 5,000 marketing professionals worldwide.

The MRD identifies the skills required for successful strategy execution:

• Where are the critical skill gaps in our organization?
• What is the exact nature of these readiness gaps?
• Are there common issues across the organization?
• Which gaps are the most important to address?
• Which marketing plans are at risk? Which ones can we implement?
• Is there a shared view of key marketing practices and gaps?
• Are our skill development plans sufficient to address the gaps?
• How do we compare to internal and external benchmarks?

To address these questions, the MRD

• Focuses on the five most critical marketing practices for each individual
• Determines these practices based on job family, level in the organization, responsibility, and market stage of development
• Describes in behavioral terms the critical marketing practices required
• Asks participants and their managers to select to what degree they adhere to the marketing practices being assessed