Integrated Marketing

The Keys and Steps You Need to Market Your Business

integrated marketingMaking money from marketing

  • Establishes price premiums by creating, communicating, and delivering preference to your targeted segments
  • Identifies and generates new revenue from existing products in new or adjacent markets
  • Generates portfolio growth by leading your business in discovery, development, and delivery of new products at the right time and rapidly
  • Captures worth from value-adding support activities, defining new value propositions, and getting paid for their delivery
  • Modifies business models based on the target markets
  • Transforms your product into a viable brand

Marketing is the management process through which goods and services move from concept to the customer or end user. It has outputs, inputs, and a series of tasks to be completed in order. Complete the first task before moving on to the next. It includes the coordination of four elements called the 4 Ps of marketing—product, promotion, place, and price.

In this white paper, we discuss

  • The two processes of marketing professionals and what the marketing function is responsible for
  • Market intelligence and the innovation process
  • The seven critical success drivers that explain why new products win
  • Porter’s Five Forces and how they tie into the marketing process

Click the button below to read the full white paper or to download your own copy.