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Our Approach
We reduce your uncertainty with fact-based decisions.
Our Tools
Marketing technology is built on a foundation of unique growth tools.
Innovative Business Transformation
Start with your internal vision and add insights into what markets will value.
Voice of the Customer
We design and deploy a set of choice exercises that elicit a variety of market perceptions.
Market-Driven Innovation
Roadmaps based on a deep intelligence on specific markets, customer needs, and their desired outcomes.
Ingredient Branding
Add value to a host brand’s equity and create or enhance differentiation.
Price Optimization
Proven analytics operationalize pricing.
Multicultural Marketing
We help clients develop, understand, and implement multicultural marketing strategies to improve business.
Changing World of Energy
A unique understanding of technology, analytics, and the role that culture plays in consumer behavior.
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mental models maze
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decision thinking
From Design Thinking to Decision Thinking: Making Innovation Operational
Insights
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