Is Your Business Growth Stuck in the Rut of Past Success?
Every day at Breakthrough, we share information. Information may trigger an insight to integrate into future work, or may be additive to the work of our clients.
Breaking Insights is a collection of information we have considered lately. And we’re sharing it with you, our fellow thought leaders.
Over the last 20 years, we have worked with clients who initially came to us because their growth engine had fallen apart. They wanted advice on how to grow what used to be a vibrant business. They stayed with us because we worked with them to recharge their growth engine. We identify critical issues and help prioritize their remedies to reestablish growth momentum. Our Growth Transformation Diagnostic is a candid evaluation of where you are today and what your business team must address to reestablish profitable growth.
Most product launch failures are due to inadequate analysis of the market. We identify the outcomes that consumers want as a result of engagement with a brand, product, or service, resulting in an understanding of consumer aspirations and motivations. Our approach provides the whys of behavior and the value placed on achieving desired outcomes. It is from these insights that effective marketing, communications, and creative are born.
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