
Innovation Strategist and Design Researcher who strongly believes in the power of solid research and visual design
Gladys Rosa-Mendoza has helped companies from the Tribune Companies, AT&T, McDonald’s and Facebook/Meta shape their future landscape by taking the research from just abstract numbers to involving company stakeholders in the world of their customers. She lives to understand users and to design beautiful and useful experiences, services and products, and has a thorough understanding of the value visual storytelling has to building a brand within a business and consumer context.
She is also an educational product developer that has created over 400 products for the top 3 educational publishers and has authored her own award-winning series of children’s books for the pre-kindergarten dual language market.
Recent Posts by Gladys Rosa-Mendoza

Content that Follows the Journey
Learn how to align content with each stage of the buyer journey—from awareness to advocacy—by matching messaging to mindset and building trust.

Emotion by Design
Emotion-driven design and visual hierarchy shape B2B customer experience, building trust, clarity, and connection through thoughtful UX.

Story-Led Dashboards: Bringing Data to Life
Learn how story-led dashboards turn raw data into trust-building narratives with smart UX, contextual visuals, and customer-centric design.