
Innovation Strategist and Design Researcher who strongly believes in the power of solid research and visual design
Gladys Rosa-Mendoza has helped companies from the Tribune Companies, AT&T, McDonald’s and Facebook/Meta shape their future landscape by taking the research from just abstract numbers to involving company stakeholders in the world of their customers. She lives to understand users and to design beautiful and useful experiences, services and products, and has a thorough understanding of the value visual storytelling has to building a brand within a business and consumer context.
She is also an educational product developer that has created over 400 products for the top 3 educational publishers and has authored her own award-winning series of children’s books for the pre-kindergarten dual language market.
Recent Posts by Gladys Rosa-Mendoza

Story-Led Dashboards: Bringing Data to Life
Learn how story-led dashboards turn raw data into trust-building narratives with smart UX, contextual visuals, and customer-centric design.

Why Are Users Changing Their Behavior?
Why are users changing their search behavior? It’s not about clicks; it’s about trust, motivation, and the tools that truly meet their needs.

Think Like a Documentarian; Write Like a Marketer
Apply documentary-style storytelling to B2B content strategy. Build trust, structure narratives, and show real stories that make your marketing more human.