
Innovation Strategist and Design Researcher who strongly believes in the power of solid research and visual design
Gladys Rosa-Mendoza has helped companies from the Tribune Companies, AT&T, McDonald’s and Facebook/Meta shape their future landscape by taking the research from just abstract numbers to involving company stakeholders in the world of their customers. She lives to understand users and to design beautiful and useful experiences, services and products, and has a thorough understanding of the value visual storytelling has to building a brand within a business and consumer context.
She is also an educational product developer that has created over 400 products for the top 3 educational publishers and has authored her own award-winning series of children’s books for the pre-kindergarten dual language market.
Recent Posts by Gladys Rosa-Mendoza

From Insight to Impact: Data-Driven Decision Making in B2B
Bridge the gap between data and decisions. Use customer insights to guide B2B strategy, build trust, and create measurable, transparent impact.

Tuning In: The Strategic Power of Social Listening in B2B
Social listening helps B2B marketers gain real-time customer insights, refine messaging, and build lasting relationships rooted in authenticity.

From Data to Dialogue: Using Customer Insights to Power B2B Storytelling
Transform customer insights into powerful, visual B2B storytelling that builds trust, drives engagement, and sets your brand apart.