Innovation Strategist and Design Researcher who strongly believes in the power of solid research and visual design
Gladys Rosa-Mendoza has helped companies from the Tribune Companies, AT&T, McDonald’s and Facebook/Meta shape their future landscape by taking the research from just abstract numbers to involving company stakeholders in the world of their customers. She lives to understand users and to design beautiful and useful experiences, services and products, and has a thorough understanding of the value visual storytelling has to building a brand within a business and consumer context.
She is also an educational product developer that has created over 400 products for the top 3 educational publishers and has authored her own award-winning series of children’s books for the pre-kindergarten dual language market.
Recent Posts by Gladys Rosa-Mendoza
Balancing Depth and Breadth
Collect deep and wide customer insights without overwhelming your team. Learn the best research methods, tools, and frameworks for smarter decisions.
The Foundation of Trust: Why Deep Customer Understanding is Key
Build trust in B2B by deeply understanding your customers. Go beyond broad insights to uncover pain points, behaviors, and decision triggers that drive loyalty.
The Power of Clarity
Build trust in B2B decision-making through clear, actionable data visualization. Transform complex datasets into insights that drive confident decisions.
