Value Proposition in a Box
The Breakthrough Toolkit™ is an integrated data tool that describes the products and services that deliver the experience your most desirable customers value. A sample of customer perceptions is collected and analyzed. Multiple methodologies are blended into one, delivering the interrelated marketing 4 Ps (product, price, place, and promotion) for the best value in statistical research today.
The Breakthrough Toolkit delivers robust marketplace analysis for fact-based business decisions. We perform a set of causal exercises based on behaviors. We require respondents to make choices of one answer over another to generate realistic and actionable results.
Addressing the market conditions that challenge customer lifetime value
Lack of differentiation
Price erosion
New competitive threats
Eroded value proposition
The Breakthrough Toolkit is based on surveys of about 100 respondents per customer segment. It is undertaken only after sufficient preliminary inquiries, usually in the form of interviews, have determined the customers/prospects to be investigated; the key performance attributes and product features to assess; and the outcomes customers/prospects want to achieve in order to quantify the characteristics of their desired experience.
A Tool that Delivers Quickly
The Breakthrough Toolkit delivers results quickly. Once the target respondents are identified and the survey is designed, we deliver results within four weeks from start to finish. The Toolkit is cost effective; you, the client, own the workbook for ongoing scenario planning and to build internal capability. And the Toolkit is fact-based, with quantitative results generated from the voice of the customer:
Go-to-market approach for existing offerings linked to the experience customers/prospects want
Early assessment of the market value for a new concept versus current products
Pricing, positioning, behavioral segmentation and channels generated from the VOC
Opportunities for differentiation to increase market share and optimize price
Competitive pricing—share versus demand, including “what if” pricing simulation
Highly automated, the Breakthrough Toolkit makes statistical analysis easily accessible to the non-statistics marketer. It is a consistent means to explore “what if” scenarios, so you can examine whether and how you want to enhance the customer experience. Whether for existing markets or new markets, it provides numerous interactive screens that allow analysis to be viewed from multiple perspectives: