What We Do
Have you ever asked yourself…
What are you selling to your customers?
What is it that customers receive as a result of buying from you, from start to finish? Does your customer definition include multiple value chain members? Are changing demographics impacting you?
Why do your customers buy from you?
Why do your customers NOT buy from you?
What unique value do you deliver in your products, services and processes? Is your pricing consistent with the value you deliver? What is the journey that customers take to get to you?
Do you know who your customers think of as competitors? Are your communications and media relevant and motivating?
What other customer needs can you meet?
Are there product developments, innovations, and/or cross-selling opportunities that would address unmet customer needs, consistent with your organizational skills and strategy?
Clients come to Breakthrough Marketing Technology for our insights into what customers will pay for. We provide advice, analysis, training, and coaching services for Global 1000 clients. Our onsite diagnostic gets to the bottom of the barriers stalling business growth.
Give your organization a roadmap for aggressive growth. Whether or not you’ve been successful in the past, drive growth with confidence based on knowledge of the market you intend to serve. Read more.
Voice of the Customer
Find New Customers and Markets
The customers you want are the ones in markets that will value what you offer. Targeting them optimizes your resources. But where are they? Who are they? What do they really want to buy from you? Market Driven Innovation is a repeatable processes that answers these questions – all determined by what you discover from the market. Read more.
Optimize New Products and Reposition Existing Ones
Motivating Messaging for Multicultural Segments
Cultural sensitivity, awareness of multicultural segments, and knowing how they respond to your brand can determine the success of your strategy. Identify brand attributes that can be leveraged to motivate without contradicting general market messaging; and uncover insights for targeted new product/service development, communications, product positioning, and concept testing. Read more.
Maximize Your Earnings
Measuring the value of your products and services isn’t a game of chance. Get the tools to understand and act on the value you deliver to those customers that will pay you the most for that value. Implement the right pricing strategy based on the share and earnings your business demands – even if you are concerned about competing against yourself. Read more.
The Changing World of Energy
Whatever the technology, demand is driven by consumers. With new and growing access to data, consumer dynamics are changing. We are unique in our understanding of technology, analytics, AND the role that culture plays in consumer behavior. Read more.